New Drug Doubles Weight Loss Rate

There's a brand new article today about a powerful new drug that doubles the rate of weight loss compared to previously-approved drugs in Europe. Click the headline above for the direct link to the story.



Here's an excerpt:

"Findings showed that the lowest dose of the drug contributed to 6.7 kg weight loss, whereas the medium and highest doses produced 11.3kg and 12.8kg weight reduction, respectively, suggesting that middle doses result in almost the same weight loss as the highest dose but with less side-effect."

Side-effects? Well, that should come as no surprise to anyone who's seen countless prescription drug ads on TV. These are pretty typical...

"The side effects of tesofensine include dryness of the mouth, insomnia, nausea and diarrhea; it also may contribute to increased blood pressure levels when used in high doses. As a result, the drug should be used with great care in obese individuals with possible heart problems or diabetes."

Since "obese individuals with possible heart problems or diabetes" includes nearly all obese people, this means that it should always be used with great care. Also note that since this is a new drug, there are no studies available to demonstrate possible long-term side-effects.

Most importantly, even though the drug may contribute to some noticeable weight loss while the subjects are taking it (in whatever doses), what their studies cannot demonstrate is what happens to these people once they stop taking the drug, or whether they're supposed to continue taking it indefinitely.

When obese people (typically individuals who have been overweight their entire lives) take a drug that causes them to lose weight, their habits and attitude do not change. Rather, physiological changes in their body's functioning triggered by the drug do all the heavy lifting for them. When the drug is removed from their system, their old habits will return with fervor, and so will the weight.

This is not to dampen the spirits of those people who are desperate to lose weight, it is to make a fundamental point about the nature of eating and weight loss: human beings are creatures of habit. We learn to do things automatically, through repetition, and the more those behaviors take place, the more embedded they become.

Temporary changes in behavior (like diets) will normally produce temporary results. Changes in attitude, thought and subconscious programming can produce long-term results because once the goal is attained, no further adjustment is required.

With a drug, even if all the weight is lost, the individual has to then make a decision of whether to continue taking the drug, or to go back to the old way of doing things... which is what led to the problem in the first place.

There are no shortcuts. Hypnosis isn't a shortcut. Hypnosis is a tool that can be used to train (willing & cooperative) people to use their thoughts more effectively, thereby producing changes in behavior that remain entrenched long after the therapy has concluded.